With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating puma clyde performance and sports inspiration into their products.
PUMA’s Story
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
Level Up On The Playing Field
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.
Practicing Sustainability Through Sports
PUMA chooses to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into its operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on ten key sustainability areas by working closely with stakeholders.
PUMA Innovation
PUMA strives to be at the forefront of puma clyde innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Supports Gender Equality
Racial and social imbalances have led to skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against any form of societal injustice, discrimination and inequality and aims to support good causes for a better society.
